Vimeo is a video platform founded in 2004 that serves creators, marketers, and businesses across more than 190 countries. The available company figures span platform scale, uploads and views, paid subscriptions, financial performance, security capabilities, and the company’s 2025 acquisition agreement.
Contents
- Platform scale and audience
- Video activity and creator reach
- Subscribers and subscription economics
- Revenue and profitability
- Cash, assets, and operating measures
- Product capabilities and commercial milestones
Platform scale and audience
Vimeo reports a large international footprint and a broad professional audience. According to About Vimeo, the company operates in 190+ countries and has 1,200+ employees. The same source says Vimeo has 1.7M+ paid subscribers. These are rounded company-reported figures rather than a dated quarterly count.
Vimeo’s homepage says the platform is trusted by 287+ million creatives, marketers, and businesses. That figure describes the company’s stated reach across its audience and customer base; it should not be read as a count of paid subscribers. The distinction matters because Vimeo separately reports 1.7M+ paid subscribers in About Vimeo.
The company’s Investor Relations homepage gives a second set of platform-scale figures for 2024. Vimeo says 2024 brought 20M+ new users, 1.4M paid subscribers, 50B video views, and 100M+ videos uploaded. The same statement again identifies 190 countries. Because these figures use a 2024 reference and differ in wording from the broader homepage and About Vimeo figures, they are best treated as a separate company-reported snapshot rather than combined into one total.
| Measure | Reported figure | Source and period |
|---|---|---|
| Countries served | 190+ | About Vimeo; Vimeo Investor Relations, 2024 snapshot |
| Paid subscribers | 1.7M+ | About Vimeo; undated company figure |
| New users | 20M+ | Vimeo Investor Relations; 2024 |
| Paid subscribers | 1.4M | Vimeo Investor Relations; 2024 |
| Stated audience of creatives, marketers, and businesses | 287M+ | Vimeo homepage; undated company figure |
| Employees | 1,200+ | About Vimeo; undated company figure |
These measurements describe different concepts: audience reach, new-user additions, and paid subscriptions. Keeping their labels and periods intact avoids treating them as interchangeable indicators of the same thing.
Video activity and creator reach
Vimeo says it averages 350K+ video uploads every single day, according to About Vimeo. The company also reports 100B+ total video views in the same source. These figures provide a high-level picture of activity on the platform, but the supplied company statements do not specify a measurement date or explain whether the upload average is calculated over a particular trailing period.
The 2024 Investor Relations snapshot uses a different set of activity figures: 100M+ videos uploaded and 50B video views for 2024. Those numbers are explicitly tied to the year, while the About Vimeo figures are presented as broader platform claims. They should therefore remain separate in any comparison.
For a storytelling workflow, the figures point to two dimensions of distribution. Upload volume reflects the amount of new material entering the platform, while video views reflect audience consumption. Neither figure alone describes completion rates, average viewing time, geographic mix, or the performance of a particular story. The available statistics support scale comparisons, not conclusions about the effectiveness of individual productions.
Vimeo also says creators generated over $1 billion through Vimeo streaming services in the past three years, according to the Vimeo Streaming press release. The period is described as “the past three years” in that source rather than by two calendar dates, so the figure should be retained as a company-reported rolling-period statement.
Subscribers and subscription economics
Vimeo’s 2024 Annual Report separates its subscriber base into Self-Serve & Add-Ons, Vimeo Enterprise, and Other. Self-Serve & Add-Ons subscribers were 1,227.7 thousand at year-end 2024, while average subscribers during 2024 were 1,303.7 thousand. The category’s 2024 average revenue per user, or ARPU, was $208, and bookings were $260.667 million.
Vimeo Enterprise subscribers were 4.0 thousand at year-end 2024, with 3.7 thousand average subscribers during the year. Enterprise ARPU was $22,755 and Enterprise bookings were $98.640 million. The much higher Enterprise ARPU is presented alongside a much smaller subscriber count, reflecting the different commercial structure of the segment; the supplied figures do not explain contract composition or customer mix.
The Other category had 50.0 thousand subscribers at year-end 2024 and 58.5 thousand average subscribers during the year. Its 2024 ARPU was $1,062, and bookings were $43.727 million.
| Subscriber category | Year-end subscribers | Average subscribers in 2024 | 2024 ARPU | 2024 bookings |
|---|---|---|---|---|
| Self-Serve & Add-Ons | 1,227.7 thousand | 1,303.7 thousand | $208 | $260.667 million |
| Vimeo Enterprise | 4.0 thousand | 3.7 thousand | $22,755 | $98.640 million |
| Other | 50.0 thousand | 58.5 thousand | $1,062 | $43.727 million |
These segment figures are useful for separating scale from monetization. Self-Serve & Add-Ons had the largest subscriber base and the largest listed bookings total. Enterprise had the smallest subscriber count but the highest listed ARPU. Since the annual report reports these metrics by segment, it is more precise to discuss each category on its own terms than to infer a single platform-wide ARPU from them.
Revenue and profitability
Vimeo’s 2024 Annual Report reports total revenue of $417.006 million in 2024 and $417.214 million in 2023. The supplied figures therefore show two annual revenue totals that are close in size, but no percentage change should be inferred here because the dataset does not provide a requested calculation or additional context about reporting adjustments.
The annual report lists 2023 revenue by category as $285.529 million for Self-Serve & Add-Ons, $56.499 million for Vimeo Enterprise, and $75.186 million for Other. It also reports 2023 gross profit of $325.638 million, a gross margin of 78%, and operating income of $13.047 million.
For the second quarter of 2025, Vimeo’s Q2 2025 Shareholder Letter reports total revenue of $104.650 million, compared with $104.376 million in Q2 2024. Q2 2025 gross profit was $81.503 million and gross margin was 78%. Operating income was $3.724 million. The same letter reports basic earnings per share of $0.04 and diluted earnings per share of $0.04.
The supplied record also states that Vimeo’s net earnings were $27.012 million in 2024, with the source label Vimeo Q2 2025 Shareholder Letter. Because that source label and period pairing are retained exactly, the figure is presented as reported rather than reinterpreted as a quarterly or annual comparison.
The Q2 2025 figures show revenue, gross profit, margin, operating income, and per-share earnings together. Gross margin is explicitly reported as 78%, while the other figures are dollar or per-share amounts. The measures answer different questions: revenue describes sales, gross profit reflects the amount remaining after the cost of revenue, operating income reflects operating performance, and earnings per share expresses results on a per-share basis.
Cash, assets, and operating measures
Vimeo’s Q2 2025 Shareholder Letter reports cash and cash equivalents of $302.956 million at June 30, 2025. Accounts receivable, net were $24.439 million at the same date, and total current assets were $350.364 million.
For comparison, Vimeo’s 2024 Annual Report reports total assets of $642.821 million at December 31, 2024. At that date, cash and cash equivalents were $325.276 million, accounts receivable, net were $24.648 million, and total current assets were $374.656 million.
| Balance-sheet measure | December 31, 2024 | June 30, 2025 |
|---|---|---|
| Cash and cash equivalents | $325.276 million | $302.956 million |
| Accounts receivable, net | $24.648 million | $24.439 million |
| Total current assets | $374.656 million | $350.364 million |
| Total assets | $642.821 million | Not supplied |
The dates are important because the annual-report figures are year-end balances, while the shareholder-letter figures are balances at the end of the second quarter. The supplied dataset does not include a June 30, 2025 total-assets figure, so the table leaves that cell unfilled rather than estimating it.
Vimeo reports net cash provided by operating activities of $56.861 million for 2024 in the Annual Report. The Q2 2025 Shareholder Letter reports $19.7 million of net cash provided by operating activities in Q2 2025 and free cash flow of $17.8 million. The same letter says shares outstanding were 165.4 million at the end of Q2 2025.
Product capabilities and commercial milestones
Vimeo’s homepage lists an enterprise security stack that includes SOC 2 Type II, GDPR alignment, a HIPAA solution, ISO 27001 certification, ISO 27701 certification, AES-256 encryption, HTTPS/TLS encryption, and Single Sign-On integration. The homepage also says 24/7 customer support is available. Enterprise members receive dedicated account managers and a guaranteed uptime service-level agreement, according to the same source.
Vimeo said its AI-powered video translation supports 29 language options and works with videos uploaded or created in 50+ languages, according to the Vimeo AI translation press release. These are separate measures: 29 language options describes the stated translation offering, while 50+ languages describes the languages supported for uploaded or created videos.
The Vimeo Q2 2025 Shareholder Letter included guidance and outlook figures. It described 2025 full-year revenue guidance as close to $106 million for Q3 2025, full-year operating income guidance as approximately $6 million, and full-year adjusted EBITDA guidance as approximately $35 million. The Q3 2025 outlook was approximately $9 million for adjusted EBITDA and approximately $2.2 million for operating income. These are guidance or outlook figures, not completed results.
Finally, the Bending Spoons acquisition release says Vimeo announced its acquisition on September 10, 2025. The agreement valued the company at approximately $1.38 billion, with shareholders to receive $7.85 per share in cash. The release said that price represented a 91% premium to Vimeo’s 60-day volume-weighted average price as of September 9, 2025. Those figures describe transaction terms and a market comparison at a stated date; they are not operating statistics or forecasts.